Agency All Hands
What changed in June, what shipped, and what we take into July.
Digital PR performance
Monthly KPI status, campaign leaders, roster updates, and June placements.
AI Visibility + LLM seeding
Completed seeding campaigns, citation proof, and dashboard workflow updates.
Finance + agency priorities
Leadership context, July focus areas, and team shoutouts.
Links held steady, campaign output rose, and mentions dipped.
Waggel led links. Stasher led visibility.
Waggel
156 links in June.
Stasher
41 brand mentions in June.
Say It With A Condom + Vignette Switzerland
49 links for Say It With A Condom, 40 for Vignette Switzerland.
June closed with 19 active clients and one renewal.
19 active accounts
Current active roster for the month.
- Viva
- Wilshire Law Firm
- Allen Law
- Steele Adams Hosman
- World of Card Games
Andrew Pickett Law
Renewed contract confirmed for June.
Travel wins carried both news value and lifestyle reach.
US travel rules for the World Cup explained.
Hollywood Walk of Fame named among the world's worst tourist traps.
Best US national park sites for stargazing revealed.
Best US national parks for stargazing.
Most stressful countries for beginner drivers in Europe.
Pet, legal, and workplace coverage kept reach broad.
Everything you ever wanted to know about catnip.
Dog breeds for senior retirees.
Dog breeds experts say are perfect.
Dog breeds experts say are perfect.
Florida roads ranked among the deadliest.
Florida roads ranked among the deadliest.
Wellness perks will not fix burnout if the workday stays broken.
AI exposes management issues more than employee problems.
Regional and specialist wins extended campaign reach.
Portugal is one of the luckiest countries in the world.
Texas ranked least sexually adventurous state in America.
Where fitness costs hit hardest in Texas.
Vehicle checks to avoid summer road trip hassle.
Maine storm preparedness rankings.
Best Canary Islands for playcation.
Sleep problems expert comment.
New skill unlocked: building landing pages.

Road Trips
Data story, client fit, and visual hierarchy in one package.

Wedding Calculator
Interactive utility with a premium editorial feel.

Ferry vs Flight
Simple comparison story built for travel PR outreach.

Patty takes the Agency Arcade crown.
A quick all-hands spotlight for the month’s champion.
LLM seeding.
We secured and completed two LLM seeding campaigns.

Early citations are showing up across the Stasher batch.

Brand setup and seeding runs, now clearly separated.

Brand setup
Cleaner client and prospect records before tracking starts.

Seeding runs
Setup, processing, and review follow a clearer sequence.
The platform got sharper, too.
We rebuilt how citations are counted, so client dashboards show only real AI citations — never vanity numbers.
AI Visibility and Seeding are now available to the whole team, not just managers.
Seeding now drafts articles in German and Dutch, opening up non-English client work.
Publish a seeding article and one click starts tracking whether AI begins to cite it.
We have also started building our own PR coverage tracker — live now, posting new client coverage to Slack every hour.
Leadership context for July.
Where revenue landed, what we have been building behind the scenes, and where we point our energy next.
June closed strong, and July is already building.
A brand-new client visibility portal, about to go live.
Magic-link client logins
Clients sign in with a single secure link. No passwords, no friction.
Their report, their brand
Each client gets a branded AI-visibility report with a link they can share.
Citation score, over time
They see exactly where AI cites them, and watch the score climb.
A new platform for brand engagement on Reddit.
Finds the Reddit conversations where buyers are already asking, and helps brands show up there naturally and on message.
Reddit increasingly shapes what both people and AI assistants recommend, so being present there compounds our visibility work.
A working prototype, tested end to end. It has taken real focus this quarter and is genuinely coming together.
Being straight with you: this is still an experiment. It has taken a lot of time and energy and it is promising, but it remains to be seen whether it becomes a real product. We will keep you posted honestly either way.
A stronger foundation, so we ship faster and safer.
A safe copy of our dashboard lets us try every change on real-looking data first, so the tools you rely on stay stable.
Our work now lives on our own secure, private platform, with every change reviewed and approved before it goes live.
Client data is backed up in multiple places, including our own off-site server, and we have tested a full recovery start to finish.
The upshot: Patrick and the team can ship improvements more often, without putting the tools you and our clients rely on at risk.
Four priorities for July.
Scale client acquisition
Rebuild the pipeline and bring new accounts on to lift revenue back up.
Ship the client portal
Get the new branded visibility portal into clients' hands.
Keep the core engine strong
Digital PR and AI visibility stay our foundation and best proof.
Prove out the Reddit bet
Decide whether the Reddit platform earns a bigger investment.
A big month from Patrick.
Built our email bounce-alert system end to end, protecting outreach deliverability across every campaign.
Turned the AI seeding tool into a real dashboard the team actually wants to use.
Hunted down inflated client numbers so our dashboards report only real citations.
Questions and Shoutouts
Wins, blockers, and anything the team should carry into July.